Jason Lipshutz of Billboard praised the song's production and lyrics, wroting, " Ghost Stories begins with what sounds like literal ghost stories, as Martin admits to sleepless nights while a faceless voice floats behind him. This song makes me feel, "Just do it! Be open to life and even if its a bit sad sometimes, it's also going to be amazing." That song is like an acknowledgement - this is really going to be personal." Lyrics About the its message, Chris stated: "When I think of the song, "Always In My Head", I see it as an acceptance of, "Ok, we're going to go down this road of being very vulnerable to somebody." For a lot of us in life, it's a real decision to, like, am I gonna open myself up to somebody else or life itself? And that track, every time we play it live, or every time we were working on it, that just reminded me feel comfortable singing about this stuff. Like the rest of the album, the song's lyrics deal with a troubled relationship.
Chris said Apple's involvement on the song "was just sort of an idea of togetherness through life's challenges." Additional vocals from Chris' daughter, Apple Martin, is featured on the song. It begins with an ambient piece, including an angel choir that reappears on Ghost Stories' last track, " O". "Always in My Head" was described as "a melancholy" and "atmospheric song". In an interview for Zane Lowe of BBC Radio 1, Chris told that the song's opening was created by the band's sound engineer and producer Daniel Green, who usually shows Chris some sounds he has been working on before Chris himself presents a demo song to the rest of the band with Daniel's idea incorporated on it. It felt really innocent and there's a note on it that shouldn't be in it and I like that one. Regarding the song's development, he explained: "It was like how I used to make music when I was 12.
Chris Martin revealed the song came through "a really cheap Yamaha keyboard" after seeing late Canadian singer-songwriter Leonard Cohen play one in a concert in Los Angeles which Chris had attended in 2010.
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